Hema Nookala

Building Balanced Solutions

Building Balanced Solutions: Systems Engineering

Systems Engineering is all about using defined methodologies and approaches to design and create solutions for various transdisciplinary problems to manage complex systems over their life cycle. It is intended to transform stakeholder needs into a balanced system solution. It is most popular for complex system design industries, such as aerospace, nuclear and medicine. However, …

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Mastering Design Critiques

Mastering Design Critiques

At every company I’ve been a part of, design critiques have been the cornerstone of our design process. Seeking input from fellow designers and team members is not only vital but also incredibly enriching. Design is a collaborative endeavor, drawing insights from diverse perspectives such as customer success, marketing, sales, and development. Use this template …

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The Power of Vocabulary

Let’s start with the basics.  For User Experience Designers, effective communication is the core of our craft. Mastering the right vocabulary to discuss designs and features is crucial when collaborating with diverse teams and stakeholders. Let’s explore some essential terms that will elevate your design discussions and presentations, allowing you to be confident in your …

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A subway sandwich and drink against a green background.

Subway® Android App Usability Evaluation

Usability Evaluation Using the Neilson Group’s UI Usability Heuristics, my team testing the usability of the Subway® Android mobile application.  We identified 10 main heuristic violations and designed recommendations to improve them. In preparation of a developer handoff, we created a UI Library with the components necessary for the redesign.  Usability Evaluation DATEApril 4th, 2021 …

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