I'm Hema! ✨ Product designer crafting intuitive and data-driven experiences.

I focus on using data to create respectful, memorable and satisfying workflows.  Previously, I worked for PCLaw | Time Matters as a User Experience Manager. 

I enjoy learning ways to aid human behaviour in situations with ambiguous requirements and collaborating with cross-functional teams. Learn more about me →

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Reports Center

interaction Design • DESKTOP

Transformed report processing to ensure uninterrupted productivity with reworked features and notifications. 

Client Intake image for case study

Client Intake

Product Design • DESKTOP

Revolutionized client intake workflows through automation & analytics for lawyers, eliminating manual errors.

IoT Agriculture interface image for case study

IoT Agriculture Interface

Product Design • Web

Applied Ecological Interface Design to deliver critical farm information aligned with cognitive processed to enhance decision-making. 

Journey Builder case study image

Marketing Cloud Journey Builder

Feature Design • Web

Enabled users to choose email automation templates, guiding them through personalization to achieve their goals.

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